![]() So clearly the blame doesn't lie with the genre of voice-based social media platforms per se. Twitter did take a page out of Clubhouse’s manual to create Twitter Spaces, and Facebook also followed suit with Live Audio Rooms.Īlso Read: Review easing of international curbs: PM Modi asks officials amid new COVID strain worries Over the past few months, it has introduced a slew of new features on the platform, such as a messaging feature called Backchannel, and more recently, support for 13 local languages, including five Indian ones.Ĭonceptually, a voice-based social interaction app is no longer as intriguing as it was when it first launched. Lately, most of the recommendations have been completely arbitrary, and worst of all, rather cringe.Ĭertainly, not all is well with Clubhouse, and the company is scrambling to do everything it can to solve it. Initially, on opening the app, users would see rooms aligned with their interests or rooms similar to the ones they have been a part of in the past. Plenty of other users expressed issues with the app, particularly its room recommendations. Now it’s been two months since I deleted the app after not being active on it for close to three months before that," Awal said.Īwal is not alone. ![]() "I used to host a food lovers' group where we’d talk about food, history and culture, but soon we began to lose interest. When the app began to roll out new features, it left Awal confused. So what led to this disenchantment? For Awal, as Clubhouse transitioned from being a niche little app to something more mass-based, thereby pushing the app's userbase north, room recommendations within the app began to change drastically. I’ve spent close to 90 minutes at times attending and exploring some really interesting rooms and also discovering like-minded people," Awal said.Īlso Read: Weekly Rundown: NoBroker, Spinny, Upstox turn unicorns Indifi, Dream Sports score large VC cheques "The rooms were very well curated and the community guidelines of each room were very clear and surprisingly people would adhere to them too. Many of these apps have been around for months if not years ," App Annie explained in its findings.When she first started using the app in December last year, during those initial few months, she loved spending time on it. "The popularity of Clubhouse has led to a larger trend with competitive social audio apps popping up all over the world. Facebook is reportedly building a competitor in the audio space too. ![]() Even Twitter recently launched its Clubhouse equivalent Twitter Spaces. Some of these include Quilt, Locker Room, Dizhua, Tiya, and Yalla among others. The incredible popularity of Clubhouse has also given a boost to the overall social audio ecosystem, with a plethora of local and global rivals as well as vertical-specific live audio apps (sports, travel, culture, health and wellness, etc.) gaining ground. In an earlier townhall, Clubhouse founder Paul Davision had revealed that the app's weekly active users had crossed two million in January. The app is expected to have a wider launch in a few months and also open up to Android users. App Annie estimates that 2.6 million downloads of the app were in its home market, while the rest came from other territories, with people hustling for invites to join the buzzing platform.Ĭlubhouse might be the first startup to achieve unicorn status while in beta. Interestingly, Clubhouse's appeal has now expanded beyond the US. ![]() Inside Clubhouse, the invite-only voice social network taking Silicon Valley by stormįollowing Musk, Facebookfounder Mark Zuckerberg, Coinbase CEO Brian Armstrong, and several other high-profile guests have also appeared on Clubhouse. Musk's appearance crashed Clubhouse servers, busted room limits (5,000 concurrent listeners), and led to the creation of overflow rooms, live-streaming of the chat on YouTube, and elaborate Twitter threads. Incidentally, a16z is also an investor in Clubhouse and is said to be the driving force behind its meteoric growth towards unicorn status. On Feb 1, Musk made a "wild" debut on The Good Time Show, a late-night chat hosted by Andreessen Horowitz General Partner Sriram Krishnan (and his wife Aarthi Ramamurthy). "It quickly garnered attention in the UK, Germany, Japan, Brazil, and Turkey," it stated. The iOS-only platform's user growth skyrocketed following the appearance of Teslaand SpaceXFounder Elon Musk, according to app analytics firm App Annie. The barely 10-month-old invite-based app has hit 8.1 million downloads - the last 4.6 million coming in just a little over two weeks from February 1 to February 16. Clubhouse, Silicon Valley's breakout social audio app, is going from strength to strength. ![]()
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